ARUNNY CONCEPT

IMPROVE YOURSELF, FOR A BETTER WORLD

WE WANT TO CONNECT WITH YOU.
WE WANT YOU TO CONNECT WITH US.
WE WANT US, TOGETHER, TO CONNECT WITH OUR ROOTS.

OUR CONCEPT

IMPROVE YOURSELF, FOR A BETTER WORLD

We promote a healthier and more balanced lifestyle, which brings more satisfaction, and which is sustainable, from both an ecological and social perspective.

WHY WE CHOOSE GENUINE

We want to be true to ourselves and to you. We want our products to be true to the values we support.

We are grateful for the opportunity to create products that are genuine and real, that are made out of nature and by the almost bare hands of great artisans.

Mostly, we are grateful to nature and to those who make it possible for us to create those products we dream so much to share with you.

We are grateful to you for choosing us!

ECO-MINDED

As long as we consume, we will always leave a footprint. Arunny’s concept is not about eliminating that trail, but rather to drive people towards a friendlier path, side by side with nature. By connecting to our roots, we are able to build long-term relationships with our habitats.

At Arunny we focus on creating products that will have the least possible negative impact on land, water and air. For that, we think about the product lifespan: from harvesting to production, logistics, commercialization and disposal.

We believe in a different consumer mindset!

SOCIALLY-AWARE

One of the main concepts that led to the creation of Arunny was community. Our vision converges in developing empathy, in creating an organization based on people and ensuring the best service our customers can expect.

This sense of community applies to all our choices: how we communicate with our customer, how we relate to our partners and how we interact inside the company. We want to deliver value not only to customers but also to society.

To create our products, we choose countries where the economy is in development or recession; to work with us we hire people that need an opportunity to show their potential – either coming from school, or waiting in the unemployment line to be given a chance; we look for raw materials that require hand work so we can sustain more safe working places.

We want to create a genuine community of love.

SUSTAINABILITY FOR US

Arunny is guided by the concepts of sustainability, innovation, creativeness and uniqueness. As passionate for our mission as we are, we commit to our values while working to improve customer satisfaction.

This ethos drives the entire business and that’s how we continuously challenge ourselves to find the best solutions and the best practices. All our processes, materials, relationships and operating guidelines follow the idea of continuous improvement towards our aim to be as much sustainable as possible, both in the social and environmental spheres.

Being called an eco-friendly or fair trade business is of course great, but it is not our final goal. Our aim is to ensure to ourselves and to our customers that everything we do is oriented towards a more sustainable and ethical world.

We believe that by promoting positive change and making valuable contributions to our community, customers, partners and staff, we already make the difference.

By enhancing internal efficiency we can better focus on the process of continuous interaction, evaluation and maintenance throughout the different sides of the business.

As a start-up, it is not in our power to solve big world crisis, but we have the potential to grow towards making the difference.

We are proud of the products we create. For us, being supported by this community of consumers and followers is an opportunity to keep growing and to keep living and improving our mission. We believe that as long as consumers trust the Arunny concept, they will be willing to vote on this lifestyle by choosing our safe, reliable and high-value products.

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